Social Media or Social Mania – Your perspective could dictate your results

Social Media or Social Mania – Your perspective could dictate your results

The world, as we know it, is changing…

No more business cards ?
No more newspaper ads ??
No more direct mailing ???

What is this social media monster and what has it done with real marketing!

Unbelievably, this is how some people see social media’s relationship with marketing – It’s a monster and they cannot understand why they need it.

Why do we need Social Media?

Have you ever heard the expression, being a fly on the wall?
How great would it be to listen to conversations without people knowing it; to have secrets at your disposal that give you an edge; the ability to know which moves to make and when to make them.

Every business would say yes if you could give them insight, such as this, on their target market.

Ironically, every business can have this kind of insight; they could literally become a fly on their target market’s “wall”.

Why is it so effective?

Becoming a part of your prospects social life is social media – not marketing, at least not to them. They don’t perceive it as publicity!

They want to be in touch with businesses. They want to be heard.

With social media, people don’t change the channel when the ads come on; they don’t see your posts as marketing – they just want to read what’s on your mind!

Social media also allows you to respond immediately; instant gratification has become a characteristic of the millennial generation, being there when they need you is a great way to build relationship and loyalty.

Even though your content strategy is the most important part of your marketing, as you pursue a higher position on search engines, Google favors companies that have a strong presence on social media – It is the fastest way of sending and increasing traffic to your site.

The more people visit, the better you’ll rank! (And the more you’ll sell!)

(Did you know… Social Media has a 100% higher lead-to-close rate than any other form of marketing?)

In our day and age, if you don’t have a social media presence, you might be considered flaky or insignificant. Yes, it might seem difficult; it might even seem impossible to some – but there are marketing teams that can have you painted on Facebook walls and Twitter feeds in no time! Get ‘Linked In’ with them today!

Hello, Headlines! Capture their attention and you capture their hearts

Hello, Headlines! Capture their attention and you capture their hearts

When it comes to online marketing, what is the most important thing to remember?

Is it to write valuable and informative content?

That’s a wise decision – but not quite what I’m looking for.

Is it to be the expert in your niche?

Yes, if you want to attract tons of traffic, you have to become an authority. Still, not the MOST important aspect…

Hook them with your headline

You see, I can write the best piece of content on the internet and still convert no one. Writing the content has never really been the problem… Getting people to read it, however, that is a completely different ball game!

Deciding on the right headline for your content should be as much of a priority as writing the actual content. If your headline doesn’t hook me into wanting to know more – it’s like there was no content, to begin with.

There are many different kinds of headlines – from the direct headlines to the testimonial headlines – and each one fit for a specific goal and an intended audience. Once you’ve identified your target audience, you should be able to identify your ideal headline type.

Am I saying that when you hook a reader with a headline, your job is done?

Not at all! There is so much more to an effective headline…

A great headline can do more than just captivate a reader; it can convey an entire message in itself. The most effective headlines are those that,

  • Hook your target audience and …
  • Summarize the entire purpose or message of your copy, while still creating a burning desire in them, to absorb all the information you have to offer in the body of your article.

Capture their attention – promise them something for their time – and you capture their hearts!