The world, as we know it, is changing…
No more business cards ?
No more newspaper ads ??
No more direct mailing ???
What is this social media monster and what has it done with real marketing!
Unbelievably, this is how some people see social media’s relationship with marketing – It’s a monster and they cannot understand why they need it.
Why do we need Social Media?
Have you ever heard the expression, being a fly on the wall?
How great would it be to listen to conversations without people knowing it; to have secrets at your disposal that give you an edge; the ability to know which moves to make and when to make them.
Every business would say yes if you could give them insight, such as this, on their target market.
Ironically, every business can have this kind of insight; they could literally become a fly on their target market’s “wall”.
Why is it so effective?
Becoming a part of your prospects social life is social media – not marketing, at least not to them. They don’t perceive it as publicity!
They want to be in touch with businesses. They want to be heard.
With social media, people don’t change the channel when the ads come on; they don’t see your posts as marketing – they just want to read what’s on your mind!
Social media also allows you to respond immediately; instant gratification has become a characteristic of the millennial generation, being there when they need you is a great way to build relationship and loyalty.
Even though your content strategy is the most important part of your marketing, as you pursue a higher position on search engines, Google favors companies that have a strong presence on social media – It is the fastest way of sending and increasing traffic to your site.
The more people visit, the better you’ll rank! (And the more you’ll sell!)
(Did you know… Social Media has a 100% higher lead-to-close rate than any other form of marketing?)
In our day and age, if you don’t have a social media presence, you might be considered flaky or insignificant. Yes, it might seem difficult; it might even seem impossible to some – but there are marketing teams that can have you painted on Facebook walls and Twitter feeds in no time! Get ‘Linked In’ with them today!