Whether it’s to have a great LinkedIn profile, a team page that creates engagement or even for your marketing material; you want professional pictures representing your business and your team.
Corporate photography is all about the image you create in your viewer’s eyes. It’s important to note that it’s not just about taking photo’s while everyone is suited up – it’s an art and has purpose. There are many different kinds of corporate photography, all of which exist to achieve a specific result. We will look at some of them today.
The first one we look at is Studio Portraits. This is by far the easiest corporate shots to take.
Lighting plays an undeniably critical role in any photography, but more so in corporate shots. When you take studio portraits, you have full control of the lighting, making it the easiest way of taking high quality, powerful corporate shots.
Outdoor Corporate Shots
Companies want corporate shots taken, to give clients a face-to-the-name. People tend to feel like they know more about a brand if they have a face they can look at. Because of this, studio shots sometimes fall short where outdoor shots work magic.
By either photographing the offices or a location that resonates with the company’s mission, you create a sense of belonging and identity that normal studio shots don’t create.
Beware, though, because you have much less control on lighting, making your job much more difficult as a result.
Paparazzi in the office
This is a very effective way of giving potential clients a “fly on the wall” experience. Instead of taking a shot of someone’s face, you can shoot him or her in action.
This is perfect for a summary feature of your company. It gives readers insight into what your company does and why you’re good at it.
I love group photo’s because we all know that though the big guys on the front line do incredible things, they are often supported but the unacknowledged staff in the back. Those folks laying the groundwork and making sure that all functions smoothly, is a part of the team. Taking a professional group photo shows respect and regard for those people, and tells the world that you are a team working together to provide them with your best.
Common Head Shots
Of all styles and kinds, these are the most common of corporate shots.
We see them on LinkedIn, websites, article bio’s, brochures and much more…
For some, this might seem boring, but if done correctly, the image can be very flattering and powerful in creating and maintaining a brand.
Contact Mirror Marketing today for an expert’s opinion on what kind of styles would best suit your company and the image you want to create.
Have any questions or comments? Leave them down here and I’ll get back to you soon…