One of the biggest factors of effective marketing is relationship. Out of sight, out of mind – and that’s what happens when a competitor ends up in your client’s inbox and you are nowhere to be found!
But, don’t fear, because Mirror Marketing is here – and we are going to let you in on a few great tips to creating a killer email campaign.

Beauty is in the eye of the beholder

You know who you are targeting, you understand what they like and you know your product is the best thing that can happen to them. So, what’s the first thing you should do to your email?


You should choose images that are relevant to them and your product. Experiment with layouts, until you find the best one for your recipients. Make everything vividly colorful, or bland and neutral – as long as that is what your ideal client loves to see.

Everybody loves win-win situations

Relationship is the most important factor of effective marketing. Every relationship has at least two parties – both give and both receive.

If you want your recipients to participate, to buy, to click through or to reply – give them something and they’ll feel compelled to reciprocate.

This is where good quality, expert advice can be a massive motivator. If people feel that they can always turn to you to get the right information regarding your niche, they’d frantically search for an opportunity to return the favor.

You should have one campaign at a time

This is the third step in creating a killer email campaign, and everyone probably just stopped and scratched their heads. “One campaign? But, what about Social Media? Ad Campaigns? Sales Letters?”

They should all collaborate with each other! Make sure that no matter where your client’s see your name, they see the same images and message coming through. You might have a few different parts that make up your marketing efforts, but they must all work together as a whole.

Copy that speaks their language

When you create the copy for your email, it is critical that you speak their language.

From the headers to the signature, make sure that with every word, they know you are writing to them.

Make it easy for them to click through to your landing page. Don’t strictly reserve a spot for your links at the end of the email. Include them throughout your copy and see the sales climb.

The Eagle has landed

The most difficult challenge you can face when you are trying to grow your business is getting people’s attention and persuading them to buy.

If you have recipients ready to buy, don’t make life more difficult by linking them to your home page and leaving the treasure hunt to them. Link them to your landing page, where it takes a few seconds to fill in the forms and get access to your products.

If you follow these tips, you will be surprised at how quickly your email campaign will generate a return on investment. If you have any questions, please contact us or leave us a comment. We look forward to hearing from you.