The role of social media in marketing has increased drastically over the last few years. Companies have the ability to see their following grow and enjoy a sneak-peak into the lives of this following.
If this is the future, how do we monetize it? Can social media bring in revenue?
Don’t be deceived, social media is exactly that – a place of social engagement. Prospects follow you, because when they need your products or services, they want to engage with you socially.
Increasingly, marketers have shifted their focus to the obstacle that now remains; how do you turn social followers into paying customers.
(A fun fact: 1 out of 5 Business-to-Business marketers generate revenue via social media. 1 out of 3 Business-to-Consumer marketers generate revenue via social media.)
The power of social media is its streamlined advertising capabilities. It allows you to identify your ideal consumer accurately. The following attributes explain how using social media will result in increased revenues after you’ve identified these consumers.
You can engage with your customers in a special way
With social media, you have the ability to provide each one of your customers with a personalized experience.
You can ask questions and answer theirs.
By offering your social media following special discounts and promotions that are not available anywhere else, you create an atmosphere of appreciation and desire.
Get them to your website and you’re good to go
To really bring in revenue with social media you need to:
- Gain a following
- Engage with them
- Get them to your website to buy things!
Social media can make potential buyers excited about your offering. It creates a curiosity in followers. If you can guide them to your website, in order to satisfy their newly discovered curiosity, you will have new buyers instantly.
It’s like a search engine for social media posts
With social media, everything is on display to the public. When people want a product, they will be posting about it, hoping to find someone who can help them.
There are services available that filter through such posts, searching for relevant keywords. By using a service like this, you can find qualified clients instantly.
Use social media effectively
The crux of the matter is that you need to be active on social media.
Your focus needs to be on creating excitement and expectancy about your product or company. You need to make people so curious that they can’t help but visit your website.
And, don’t forget the customer service… Prompt, positive, and promising responses to customer inquiries will leave a good and lasting impression.
Running a business and a social media presence – both as effectively as possible – isn’t easy. We understand that having an active social media presence requires a lot of maintenance.
At Mirror Marketing, we are the experts in social media management and marketing. Contact us today!
P.S. Don’t forget to leave a comment 🙂