Can social media really bring in revenue?

The role of social media in marketing has increased drastically over the last few years. Companies have the ability to see their following grow and enjoy a sneak-peak into the lives of this following.

If this is the future, how do we monetize it? Can social media bring in revenue?

Don’t be deceived, social media is exactly that – a place of social engagement. Prospects follow you, because when they need your products or services, they want to engage with you socially.

Increasingly, marketers have shifted their focus to the obstacle that now remains; how do you turn social followers into paying customers.

(A fun fact: 1 out of 5 Business-to-Business marketers generate revenue via social media. 1 out of 3 Business-to-Consumer marketers generate revenue via social media.)

The power of social media is its streamlined advertising capabilities. It allows you to identify your ideal consumer accurately. The following attributes explain how using social media will result in increased revenues after you’ve identified these consumers.

**You can engage with your customers in a special way**

With social media, you have the ability to provide each one of your customers with a personalized experience.

You can ask questions and answer theirs.

By offering your social media following special discounts and promotions that are not available anywhere else, you create an atmosphere of appreciation and desire.

Get them to your website and you’re good to go

To really bring in revenue with social media you need to:

Gain a following
Engage with them
Get them to your website to buy things!

Social media can make potential buyers excited about your offering. It creates a curiosity in followers. If you can guide them to your website, in order to satisfy their newly discovered curiosity, you will have new buyers instantly.

It’s like a search engine for social media posts

With social media, everything is on display to the public. When people want a product, they will be posting about it, hoping to find someone who can help them.

There are services available that filter through such posts, searching for relevant keywords. By using a service like this, you can find qualified clients instantly.

Use social media effectively

The crux of the matter is that you need to be active on social media.

Your focus needs to be on creating excitement and expectancy about your product or company. You need to make people so curious that they can’t help but visit your website.

And, don’t forget the customer service… Prompt, positive, and promising responses to customer inquiries will leave a good and lasting impression.

Running a business and a social media presence – both as effectively as possible – isn’t easy. We understand that having an active social media presence requires a lot of maintenance.

At Mirror Marketing, we are the experts in social media management and marketing. Contact us today!

P.S. Don’t forget to leave a comment 🙂

Social Media or Social Mania – Your perspective could dictate your results

The world, as we know it, is changing…

No more business cards ?
No more newspaper ads ??
No more direct mailing ???

What is this social media monster and what has it done with real marketing!

Unbelievably, this is how some people see social media’s relationship with marketing – It’s a monster and they cannot understand why they need it.

Why do we need Social Media?

Have you ever heard the expression, being a fly on the wall?
How great would it be to listen to conversations without people knowing it; to have secrets at your disposal that give you an edge; the ability to know which moves to make and when to make them.

Every business would say yes if you could give them insight, such as this, on their target market.

Ironically, every business can have this kind of insight; they could literally become a fly on their target market’s “wall”.

Why is it so effective?

Becoming a part of your prospects social life is social media – not marketing, at least not to them. They don’t perceive it as publicity!

They want to be in touch with businesses. They want to be heard.

With social media, people don’t change the channel when the ads come on; they don’t see your posts as marketing – they just want to read what’s on your mind!

Social media also allows you to respond immediately; instant gratification has become a characteristic of the millennial generation, being there when they need you is a great way to build relationship and loyalty.

Even though your content strategy is the most important part of your marketing, as you pursue a higher position on search engines, Google favors companies that have a strong presence on social media – It is the fastest way of sending and increasing traffic to your site.

The more people visit, the better you’ll rank! (And the more you’ll sell!)

(Did you know… Social Media has a 100% higher lead-to-close rate than any other form of marketing?)

In our day and age, if you don’t have a social media presence, you might be considered flaky or insignificant. Yes, it might seem difficult; it might even seem impossible to some – but there are marketing teams that can have you painted on Facebook walls and Twitter feeds in no time! Get ‘Linked In’ with them today!

Online presence and social media marketing

Are you missing potential profits? Are you hitting your target markets? Do the right people know your brand?

These are some questions you should be asking yourself if your company is considering getting on the social media bandwagon.