When it comes to online marketing, what is the most important thing to remember?
Is it to write valuable and informative content?
That’s a wise decision – but not quite what I’m looking for.
Is it to be the expert in your niche?
Yes, if you want to attract tons of traffic, you have to become an authority. Still, not the MOST important aspect…
Hook them with your headline
You see, I can write the best piece of content on the internet and still convert no one. Writing the content has never really been the problem… Getting people to read it, however, that is a completely different ball game!
Deciding on the right headline for your content should be as much of a priority as writing the actual content. If your headline doesn’t hook me into wanting to know more – it’s like there was no content, to begin with.
There are many different kinds of headlines – from the direct headlines to the testimonial headlines – and each one fit for a specific goal and an intended audience. Once you’ve identified your target audience, you should be able to identify your ideal headline type.
Am I saying that when you hook a reader with a headline, your job is done?
Not at all! There is so much more to an effective headline…
A great headline can do more than just captivate a reader; it can convey an entire message in itself. The most effective headlines are those that,
- Hook your target audience and …
- Summarize the entire purpose or message of your copy, while still creating a burning desire in them, to absorb all the information you have to offer in the body of your article.
Capture their attention – promise them something for their time – and you capture their hearts!