A lot of clients these days opt for a social media campaigns as part of their marketing package.  And they should.  Social media is a great way to learn about your audience, gain website traffic, target your customers, get your name out there and receive instant feedback.  However, a lot of people misunderstand the true value of social media.  It is part of your marketing arsenal, but it is also wrong to view it as your primary strategy.

Social media can do a lot for a company.  Here are some examples:

If you are participating in a tradeshow, it can help get the word out and target potential customers.  No one will show up if they don’t know you are there.

If you have rich media to share (such as a video or image), it can help you reach a broader targeted audience (primarily using social media advertisement tools).

There are also specialized social media for each industry – a more corporate business could benefit from LinkedIn, whereas a news/media company might do better with Twitter.  It is important you choose the right platform and know time saving strategies that allow you to post to on multiple platforms at once.

It is important to note that social media acts as a support for other marketing strategies.  If a company relies exclusively on their social media campaign, they may be disappointed.  Social media does not replace having a brand or having an in house marketing/sales team, rather it complements them.  A lot of companies have recently started to reduce their teams because they have social media.  This is a mistake.  Social media is a wonderful tool and great support, however it doesn’t replace a marketing department.


If you need some help with marketing, as well as social media, check us out at Mirror Marketing.