Product packaging matters. It is what your client sees first. Either, when compared to competitor products, your packaging will be exciting, or people won’t even notice you.
Stats suggest that most new products fail. Not because the product is useless – it might even be revolutionary! They fail because of packaging. When walking down the isle of a massive store, or scrolling through hundreds of similar products on Amazon, people don’t have the time to look at every good and bad attribute of every product. So what do they do?
They look at the packaging.
Think outside of the box
The power of packaging is that it shows how and why your product and brand is different and worthy of consideration. It has to be attractive to your potential customers.
Target market, target market, target market…
If your packaging is supposed to set you apart, you need to know what makes you different! The packaging must communicate your company’s purpose and your purpose must resonate with your buyers. Know the people, and you’ll know what to do.
It’s not about how expensive your packaging is; it’s about how it engages
To do this, you don’t need to break the bank. Your packaging can be simple and still feel personalized and meaningful. Brands like Apple don’t have all kinds of bells and whistles – yet, their minimalistic packaging epitomizes chic-ness! Judging by the amount of ‘unboxing’ videos posted – people love Apple’s packaging.
You need to make sure your clients love your packaging.
What do you want your clients to feel when they encounter your packaged product?
This will influence what they think about you and ultimately what they do… Buy or Goodbye!
Contact Mirror Marketing and we’ll help create the perfect package for your product.
Leave us a comment before you go!
The role of social media in marketing has increased drastically over the last few years. Companies have the ability to see their following grow and enjoy a sneak-peak into the lives of this following.
If this is the future, how do we monetize it? Can social media bring in revenue?
Don’t be deceived, social media is exactly that – a place of social engagement. Prospects follow you, because when they need your products or services, they want to engage with you socially.
Increasingly, marketers have shifted their focus to the obstacle that now remains; how do you turn social followers into paying customers.
(A fun fact: 1 out of 5 Business-to-Business marketers generate revenue via social media. 1 out of 3 Business-to-Consumer marketers generate revenue via social media.)
The power of social media is its streamlined advertising capabilities. It allows you to identify your ideal consumer accurately. The following attributes explain how using social media will result in increased revenues after you’ve identified these consumers.
You can engage with your customers in a special way
With social media, you have the ability to provide each one of your customers with a personalized experience.
You can ask questions and answer theirs.
By offering your social media following special discounts and promotions that are not available anywhere else, you create an atmosphere of appreciation and desire.
Get them to your website and you’re good to go
To really bring in revenue with social media you need to:
- Gain a following
- Engage with them
- Get them to your website to buy things!
Social media can make potential buyers excited about your offering. It creates a curiosity in followers. If you can guide them to your website, in order to satisfy their newly discovered curiosity, you will have new buyers instantly.
It’s like a search engine for social media posts
With social media, everything is on display to the public. When people want a product, they will be posting about it, hoping to find someone who can help them.
There are services available that filter through such posts, searching for relevant keywords. By using a service like this, you can find qualified clients instantly.
Use social media effectively
The crux of the matter is that you need to be active on social media.
Your focus needs to be on creating excitement and expectancy about your product or company. You need to make people so curious that they can’t help but visit your website.
And, don’t forget the customer service… Prompt, positive, and promising responses to customer inquiries will leave a good and lasting impression.
Running a business and a social media presence – both as effectively as possible – isn’t easy. We understand that having an active social media presence requires a lot of maintenance.
At Mirror Marketing, we are the experts in social media management and marketing. Contact us today!
P.S. Don’t forget to leave a comment 🙂
Online marketing has taken center stage; as a result, we have neglected print severely. In a technology driven society, we neglect it, because we fail to understand how it still adds value.
Online marketing vs Print marketing
No – that’s not what I’m going to do. There is no need for comparison. Instead of pitting the two against each other, they should co-exist.
Print marketing cannot replace online marketing, but it can support it.
By utilizing print in a supportive role, you can; share relevant information with clients or desired audiences, drive more targeted traffic to your website, boast about rewards and recognitions, and share some great plans and skills with your audience.
Why there is still long-term promise in print
Print offers a reality that online marketing efforts struggle to match. By printing off an advertisement, you can potentially generate clients for years to come. If you have ever been to the doctor, you’ll notice tons of printed marketing around you in the waiting area – have you ever stopped to think for a moment how many potential clients you could reach in this way?
This creates a broad range of opportunities to meet new people and break into different audiences.
In our busy lives today, print has become a rare tool that promises reader engagement without distractions. When someone picks up a brochure, there are no secondary banners or ads flickering on the side!
Scientific research identified that people skim through headlines online. However, when people read from a printed leaflet, they read 80% more of the content!
It has become so cost-effective and easy to advertise online that people are starting to click more cautiously… Printed advertisements add that extra bit of credibility to your company. This means that you have the edge!
By printing, you stand out in the crowd. You establish a great brand identity. You fortify your marketing efforts, making sure that your pursuits do not fail.
So, is print outdated?
Definitely not, and it won’t happen anytime soon!
- Brochures
- Leaflets
- Business Cards
- Banners
- Advertise-here-lamp-posts
- Newspaper ads
You still need these!
For all your printing (fortification) needs and to gain the competitive edge, contact us now!
Don’t forget to leave us a comment; we’d love to hear from you!
There are so many different questions that you can ask when it comes to logos and logo design. But, do we understand just how important a logo is?
What is the purpose of a logo?
Before even touching on the subject of price, let’s ask ourselves why we need a logo:
- To establish a brand
- To have an identity
- Create a good first impression
- To be remembered
- To create credibility
The essence of a logo cannot be undermined. Without it, you have no brand.
Anyone can create a logo that looks sort of professional and modern, but not everyone can create a company identity, contained and conveyed by one picture, that satisfies the following criteria:
- When people see the logo, they instantly recognize the company.
- When they see it, they instantly feel like it is trustworthy.
- Did you know that a logo directly affects the esteem of a company? You want to inspire high esteem for your brand.
- People want to associate with the company. They want to become your biggest fan, cheerleader, and ambassador. A ‘paint’ logo will not induce this feeling.
- A good logo will imply that there is no one else quite like you. No other company can really compete.
These five results are what make a good logo, well, good!
It’s all about the intrinsic value, not the price
Because of crowdsourcing, the price that graphic designers charge for professional logos has come under tremendous pressure. Competitive sites such as 99 design, create an overflow of supply at tremendously discounted rates. But, have you ever asked yourself the question, “Why hasn’t the value of designers come under the same pressure?”
The problem is not that there are more designers creating logos and doing so for less. The problem is – there are fewer designers who offer (real) value.
Designers gave birth to logos like those of Coca-Cola and Starbucks out of relationship and effort. You can see the difference, can’t you?
Professional designers have a process they follow to help them journey with their clients. They need to understand their clients and their clients’ product.
They conduct comprehensive and thorough interviews to know exactly what a company’s identity is. They research the industry, the competition, and history/origin of the company. They create drafts and concepts that best define the company’s core, as they uncovered it, through the interviews and research.
An iconic logo like that of Harley Davidson, as an example, cannot happen without professional designers using their tools, experience, and knowledge to build a creative expression of their discovery.
In conclusion, I want to rewrite the title of this article…
A good logo is the foundation of your company. That is why it costs so much!
Don’t settle for second best. Get Mirror Marketing to create a logo for your company that is:
- Timeless
- Iconic
- Inspiring
Contact us now, or leave us a comment and we’ll get back to you soon!
One of the biggest factors of effective marketing is relationship. Out of sight, out of mind – and that’s what happens when a competitor ends up in your client’s inbox and you are nowhere to be found!
But, don’t fear, because Mirror Marketing is here – and we are going to let you in on a few great tips to creating a killer email campaign.
Beauty is in the eye of the beholder
You know who you are targeting, you understand what they like and you know your product is the best thing that can happen to them. So, what’s the first thing you should do to your email?
Make it BEAUTIFUL.
You should choose images that are relevant to them and your product. Experiment with layouts, until you find the best one for your recipients. Make everything vividly colorful, or bland and neutral – as long as that is what your ideal client loves to see.
Everybody loves win-win situations
Relationship is the most important factor of effective marketing. Every relationship has at least two parties – both give and both receive.
If you want your recipients to participate, to buy, to click through or to reply – give them something and they’ll feel compelled to reciprocate.
This is where good quality, expert advice can be a massive motivator. If people feel that they can always turn to you to get the right information regarding your niche, they’d frantically search for an opportunity to return the favor.
You should have one campaign at a time
This is the third step in creating a killer email campaign, and everyone probably just stopped and scratched their heads. “One campaign? But, what about Social Media? Ad Campaigns? Sales Letters?”
They should all collaborate with each other! Make sure that no matter where your client’s see your name, they see the same images and message coming through. You might have a few different parts that make up your marketing efforts, but they must all work together as a whole.
Copy that speaks their language
When you create the copy for your email, it is critical that you speak their language.
From the headers to the signature, make sure that with every word, they know you are writing to them.
Make it easy for them to click through to your landing page. Don’t strictly reserve a spot for your links at the end of the email. Include them throughout your copy and see the sales climb.
The Eagle has landed
The most difficult challenge you can face when you are trying to grow your business is getting people’s attention and persuading them to buy.
If you have recipients ready to buy, don’t make life more difficult by linking them to your home page and leaving the treasure hunt to them. Link them to your landing page, where it takes a few seconds to fill in the forms and get access to your products.
If you follow these tips, you will be surprised at how quickly your email campaign will generate a return on investment. If you have any questions, please contact us or leave us a comment. We look forward to hearing from you.
